Wed, 06 May 2026 00:55:15 +0000

Chevrolet Montana’s Million-Dollar Mistake You Won’t Believe Quickly When Chevrolet launched the Montana in the early 2000s, it aimed to capture the growing market of practical midsize SUVs, targeting budget-conscious families and adventure seekers alike. Yet, despite solid engineering and promising features, the Montana became one of the automotive industry’s least-heralded and most puzzling missteps—a million-dollar mistake industry experts still debate. ### What Was the Chevrolet Montana? Introduced in 2002, the Chevrolet Montana was built on the Honda Passport platform but badge-engineered by General Motors for North America. Marketed as a spacious, affordable SUV with three rows, rugged capability, and off-road potential, it aimed to deliver utility without premium pricing. With a solid V6 engine, decent cargo space, and a trail-ready image, Chevrolet hoped the Montana would disrupt the growing midsize SUV segment.