Uses shock value and fear of missing out (FOMO) for maximum clicks.

Sun, 03 May 2026 14:27:53 +0000

Title: The Power of Shock Value & FOMO: How Brands Drive Click Through Fear of Missing Out In today’s hyper-competitive digital landscape, capturing attention is harder than ever. With billions of content cluttering our screens daily, brands no longer just need visibility—they need outrageous visibility. Two of the most powerful psychological triggers shaping online engagement are shock value and the fear of missing out (FOMO). Used strategically, these tactics can dramatically boost click-through rates, social shares, and conversions. This article explores how shock value and FOMO work, their ethical implications, and how marketers can deploy them for maximum impact—without sacrificing trust. --- ### What Are Shock Value and FOMO in Digital Marketing?